On
the first page of Facebook's prospectus for its sale of stock to the public, it
pegs the number of its ''monthly active users’’. It has around 483 active
users.
For
Facebook the meaning of ''active user'' unlikely to be what you expected.
According to the company, a user is considered active if he or she took
an action to share content or activity with his or her Facebook friends or
connections via a third-party website that is integrated with Facebook''. In
other words, every time you press the ''Like'' button or when you share a
Twitter message on your Facebook account you are considered ''active user''.
Now
the big question is how Facebook can put all of its ''active'', engaged users
in front of advertising. Presently, none of its mobile sees any advertisements.
And the number of mobile users is increasing day by day. But the margins on
mobile advertising, at least for now, are much lower than on a computer screen.
Now Facebook planning to turn the mobile portal to the biggest money bucket.
Update: Another important fact is
that Facebook also have profiles of users who are not living. It doesn’t have
any moderating mechanism to find profiles of deed persons. Currently its five percent
profiles are deed. It is expected to have 65 percent of its profiles crowded
with deed persons in the year 2020. It has an annual growth of 26 percent of
such accounts. Now news are coming, Facebook
developer are searching of new technique to get of this phenomenon. If they not
able to find some method to filter of this, it will surely revenue dip.
Facebook tiger team will take steps to remove such profiles. It also planning to
introduce new features on Facebook, to make better user experience. Friends please
don’t forget join my Facebook page before leaving this post.